Developing a Winning Marketing Plan |
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| Author:
| Cohen, William A. |
| Series title: | Wiley Series on Business Strategy Ser. |
| ISBN: | 978-0-471-84529-4 |
| Publication Date: | Apr 1987 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $42.50 |
Book Description:
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Finally--a "nuts-and-bolts" approach to Developing a Winning Marketing Plan This practical, step-by-step guide offers all the procedures, forms, strategies, and techniques you need to know to launch a successful marketing plan. From initial development to the presentation and implementation of a plan, you'll learn:
- How to establish goals
- How to do a situational analysis
- How to develop a marketing strategy
- How to develop marketing tactics
- How...
More Description
Finally--a "nuts-and-bolts" approach to Developing a Winning Marketing Plan This practical, step-by-step guide offers all the procedures, forms, strategies, and techniques you need to know to launch a successful marketing plan. From initial development to the presentation and implementation of a plan, you'll learn:
- How to establish goals
- How to do a situational analysis
- How to develop a marketing strategy
- How to develop marketing tactics
- How to raise money
- How to forecast
If there's one book that will turn your next marketing plan into a winner, Developing a Winning Marketing Plan is it. What critics have to say about Bill Cohen's bestseller on the mail-order business... Building a Mail Order Business: A Complete Manual for Success, 2nd Edition "Dr. Cohen's book thoroughly explores the many facets, and pitfalls, facing the mail order entrepreneur." --Henry R. "Pete" Hoke, Publisher Direct Marketing "Fat as the Bible and very comprehensive." --Booklist "One of the best books I've ever read on the subject." --E. Joseph Cossman author of How I Made $1 Million in Mail Order