Devising Consumption Cultural Economies of Insurance, Credit and Spending |
|
| Author:
| Mcfall, Liz |
| Series title: | Cresc Ser. |
| ISBN: | 978-0-415-69439-1 |
| Publication Date: | Sep 2014 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | USD $170.00 |
Book Description:
|
The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well - they offered practical marketing devices that captured, captivated and enticed poor consumers. Consumption and consumer mark
The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well - they offered practical marketing devices that captured, captivated and enticed poor consumers. Consumption and consumer mark