Digitalizing Consumption How Devices Shape Consumer Culture |
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| Editor:
| Cochoy, Franck
Hagberg, Johan
Sörum, Niklas
McIntyre, Magdalena Petersson |
| Series title: | Routledge Interpretive Marketing Research Ser. |
| ISBN: | 978-1-138-12489-9 |
| Publication Date: | Jun 2017 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | USD $155.00 |
Book Description:
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Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns.
This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital devices,
Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns.
This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital devices,