Dimensions of Advertising Theory and Practice in Africa |
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| Author:
| Olatunji, Rotimi Williams |
| Introduction by:
| Olatunji, Rotimi Williams
Laninhun, Beatrice Adeyinka |
| Contribution by:
| Olatunji, Rotimi Williams
Adeyemo, Julius Abioye
Akashoro, Ganiyu Olalekan
Akinjogbin, Sunday Adekunle
Bertram, Mariska
Egbokhare, Olayinka
Ekeanyanwu, Nnamdi Tobechukwu
Enahoro, Assay Benjamin
Kankuzi, Sydney Friendly
Kayode, Olujimi
Husseini, Shaibu
Maweu, Jacinta Mwende
Motsaathebe, Gilbert
van Niekerk, Angelique
Nwabueze, Chinenye
Okorie, Nelson
Sindane, Sibongile
Soremekun, Seyi
Thanny, Noeem Taiwo |
| Editor:
| Olatunji, Rotimi Williams
Laninhun, Beatrice Adeyinka |
| ISBN: | 978-2-35926-019-9 |
| Publication Date: | Sep 2013 |
| Publisher: | Amalion
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| Book Format: | Ebook |
| List Price: | USD $25.99 |
Book Description:
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his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising - by street criers, wall paintings, and even olfactory appeals -...
More Descriptionhis book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising - by street criers, wall paintings, and even olfactory appeals - to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.