Direct Wine Marketing Channels |
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| Author:
| Bruwer, Johan |
| ISBN: | 978-1-84663-855-8 |
| Publication Date: | Mar 2008 |
| Publisher: | Emerald Publishing Limited
|
| Book Format: | Ebook |
| List Price: | USD $199.00 |
Book Description:
|
Many wine businesses are finding it increasingly difficult to secure retail shelf space in the mainstream retailer-to-consumer channels. The best strategy to ensure their survival is often a stronger focus on the direct marketing channels to wine consumers. This e-book is therefore a good opportunity for highlighting both conceptual and empirical research into the role and impact of the direct marketing channels for wine.
Many wine businesses are finding it increasingly difficult to secure retail shelf space in the mainstream retailer-to-consumer channels. The best strategy to ensure their survival is often a stronger focus on the direct marketing channels to wine consumers. This e-book is therefore a good opportunity for highlighting both conceptual and empirical research into the role and impact of the direct marketing channels for wine.