Disaster in Dearborn The Story of the Edsel |
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| Author:
| Bonsall, Thomas E. |
| ISBN: | 978-0-8047-4654-0 |
| Publication Date: | Aug 2002 |
| Publisher: | Stanford University Press
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| Book Format: | Hardback |
| List Price: | USD $55.00 |
Book Description:
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Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole story--how the Edsel was planned, created, produced, and marketed.
Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole story--how the Edsel was planned, created, produced, and marketed.