Discovering New and Emerging Markets |
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| Author:
| Christensen, Clayton M. |
| ISBN: | 978-1-4221-1556-5 |
| Publication Date: | Jun 1997 |
| Publisher: | Harvard Business Review Press
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| Book Format: | Ebook |
| List Price: | USD $6.95 |
Book Description:
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Not only are the market applications for disruptive technologies unknown at the time of their development, they are unknowable. The strategies and plans that managers formulate for confronting disruptive technological change should therefore be plans for learning and discovery rather than for execution. This chapter uses the example of the disk drive industry to show how industry experts can be skilled at forecasting the markets for sustaining technologies but are unable to...
More DescriptionNot only are the market applications for disruptive technologies unknown at the time of their development, they are unknowable. The strategies and plans that managers formulate for confronting disruptive technological change should therefore be plans for learning and discovery rather than for execution. This chapter uses the example of the disk drive industry to show how industry experts can be skilled at forecasting the markets for sustaining technologies but are unable to accurately identify the opportunities for disruptive innovations.
This chapter was originally published as chapter 7 of "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail."