Disney Culture |
|
| Author:
| Wills, John |
| Series title: | Quick Takes: Movies and Popular Culture Ser. |
| ISBN: | 978-0-8135-8332-7 |
| Publication Date: | Mar 2017 |
| Publisher: | Rutgers University Press
|
| Book Format: | Paperback |
| List Price: | USD $24.95 |
Book Description:
|
The Walt Disney Company has grown into a diversified global media giant, but is it still possible to identify a coherent Disney ethos? Examining everything from theme parks to merchandising to animation to live-action films, Disney Culture proposes that they all follow a core corporate philosophy dating back to the 1920s.
The Walt Disney Company has grown into a diversified global media giant, but is it still possible to identify a coherent Disney ethos? Examining everything from theme parks to merchandising to animation to live-action films, Disney Culture proposes that they all follow a core corporate philosophy dating back to the 1920s.