Disruptive Technologies and Innovative Strategies for Organizational Success |
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| Editor:
| Elias, Nilsa I.
Walker, Terry M.
Walker, Robin |
| ISBN: | 978-1-7998-3790-9 |
| Publication Date: | Apr 2021 |
| Publisher: | IGI Global
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| Book Format: | Hardback |
| List Price: | USD $225.00USD $225.00 |
Book Description:
|
Addresses relevant theoretical frameworks and the latest empirical research findings in disruptive innovations. The book explores what disruption theory proposes, how disrupters enter markets and threaten established incumbents, and how market leaders should monitor and react to disrupters entering their market spaces.
Addresses relevant theoretical frameworks and the latest empirical research findings in disruptive innovations. The book explores what disruption theory proposes, how disrupters enter markets and threaten established incumbents, and how market leaders should monitor and react to disrupters entering their market spaces.