Do You Sincerely Want to Be Rich? The Full Story of Bernard Cornfeld and I. O. S. |
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| Author:
| Raw, Charles
Page, Bruce
Hodgson, Godfrey |
| Series title: | Library of Larceny Ser. |
| ISBN: | 978-0-7679-2006-3 |
| Publication Date: | May 2005 |
| Publisher: | The Crown Publishing Group
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| Imprint: | Broadway Books |
| Book Format: | Paperback |
| List Price: | USD $27.00 |
Book Description:
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In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions- American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the...
More DescriptionIn the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions- American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch- "Do you sincerely want to be rich?" In this eye-opening yet entertaining book, an award-winning "Insight" team of the London Sunday Times examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile.