Does Marketing Need Reform? Fresh Perspectives on the Future |
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| Author:
| Sheth, Jagdish N.
Sisodia, Rajendra S. |
| ISBN: | 978-1-317-47288-9 |
| Publication Date: | Jan 2015 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $62.95 |
Book Description:
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Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.