Does Marketing Need Reform?: Fresh Perspectives on the Future |
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| Author:
| Sheth, Jagdish N. |
| Editor:
| Sheth, Jagdish N.
Sisodia, Rajendra S. |
| ISBN: | 978-1-282-11944-4 |
| Publication Date: | Jan 2006 |
| Publisher: | M. E. Sharpe Incorporated
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| Book Format: | Ebook |
| List Price: | USD $129.00 |
Book Description:
|
This book sets the agenda for a new generation of marketing principles. It collects the insights of a select group of marketing thinkers and practitioners who are committed to restoring the highest ideals of marketing--the synergistic alignment of company
This book sets the agenda for a new generation of marketing principles. It collects the insights of a select group of marketing thinkers and practitioners who are committed to restoring the highest ideals of marketing--the synergistic alignment of company