Dollars and Sense: the Distribution of Goods and Services |
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| Author:
| Murley, Leon
Wilson, Antoine |
| Series title: | Dollars and Sense: a Guide to Financial Literacy Ser. |
| ISBN: | 978-1-283-23707-9 |
| Publication Date: | Aug 2011 |
| Publisher: | Rosen Publishing Group
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| Imprint: | Rosen Reference |
| Book Format: | Ebook |
| List Price: | USD $61.20 |
Book Description:
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This insightful book explores the details of the supply chain, specifically the distribution of goods and services. From the origin of goods and services, as raw materials or laborers, to their final use by consumers, the path of distribution is described in straightforward language. Students learn about the four main marketing channels, merchant and functional middlemen, direct sales, retailing, wholesaling, transportation and business logistics, the marketing of products to...
More DescriptionThis insightful book explores the details of the supply chain, specifically the distribution of goods and services. From the origin of goods and services, as raw materials or laborers, to their final use by consumers, the path of distribution is described in straightforward language. Students learn about the four main marketing channels, merchant and functional middlemen, direct sales, retailing, wholesaling, transportation and business logistics, the marketing of products to consumers, and online shopping and delivery. The narrative also includes information about outsourcing and online marketing.