E-Commerce 2009 |
|
| Author:
| Laudon, Kenneth C.
Traver, Carol Guercio |
| ISBN: | 978-0-13-600711-1 |
| Publication Date: | Nov 2008 |
| Publisher: | Prentice Hall Higher Education
|
| Book Format: | Hardback |
| List Price: | USD $189.00 |
Book Description:
|
For the undergraduate and graduate e-commerce course in any business discipline.
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
For the undergraduate and graduate e-commerce course in any business discipline.
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.