E-Commerce 2011 |
|
| Author:
| Laudon, Kenneth C.
Traver, Carol Guercio |
| ISBN: | 978-0-13-609119-6 |
| Publication Date: | Nov 2010 |
| Publisher: | Prentice Hall PTR
|
| Imprint: | Prentice Hall |
| Book Format: | Hardback |
| List Price: | USD $202.20 |
Book Description:
|
The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The seventh edition-including all of the data, figures, and tables in the book-has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet &...
More DescriptionThe market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.
The seventh edition-including all of the data, figures, and tables in the book-has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.