E-Commerce 2013 |
|
| Author:
| Laudon, Kenneth C.
Traver, Carol Guercio |
| ISBN: | 978-0-13-273035-8 |
| Publication Date: | Nov 2012 |
| Publisher: | Pearson Education
|
| Book Format: | Paperback |
| List Price: | USD $245.80 |
Book Description:
|
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.