E-Commerce Business, Technology, Society |
|
| Author:
| Laudon, Kenneth C.
Traver, Carol Guercio |
| ISBN: | 978-0-321-26937-9 |
| Publication Date: | May 2004 |
| Publisher: | Addison-Wesley Longman, Incorporated
|
| Book Format: | Hardback |
| List Price: | USD $164.00 |
Book Description:
|
Comprehensive, market-leading text designed for undergraduate and graduate business school students, this book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in...
More DescriptionComprehensive, market-leading text designed for undergraduate and graduate business school students, this book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.