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Strategies for the Digital Marketplace

E-Conomics( )
Author: Zerdick, Axel
Schrape, Klaus
Artope, Alexander
Goldhammer, Klaus
Lange, Ulrich
Vierkant, Eckart
Lopez-Escobar, Esteban
Silverstone, Roger
Editor: European Communication Council, (ECC)
Series title:European Communication Council Report
Publication Date:Apr 2013
Book Format:Ebook
List Price:USD $99.00
Book Description:

E-conomics provides readers with a roadmap to the landscape of the new Internet economy and serves as a reference to the economics of the information age. Written by communication economists and experts in the media business from the US and Europe, this book provides an in-depth analysis of the Internet revolution showing how the rules of business have changed. It takes the European telecommunications industry as a focal point and features strategies for a successful Network...
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