EDLP Versus Hi-Lo Pricing Strategies in Retailing Literature Review and Empirical Examinations in the German Retail Market |
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| Author:
| El Husseini, Sabine |
| Series title: | Schriften Zu Marketing und Handel Ser. |
| ISBN: | 978-3-631-64357-0 |
| Publication Date: | Apr 2014 |
| Publisher: | Peter Lang GmbH, Internationaler Verlag der Wissenschaften
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| Book Format: | Hardback |
| List Price: | USD $58.15 |
Book Description:
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This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.
This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.