Edlp Versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market |
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| Author:
| El Husseini, Sabine |
| ISBN: | 978-1-306-71285-9 |
| Publication Date: | Jan 2014 |
| Publisher: | Peter Lang Publishing, Incorporated
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| Book Format: | Ebook |
| List Price: | USD $115.70 |
Book Description:
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Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of"
Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of"