Eisenhower's War of Words Rhetoric and Leadership |
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| Editor:
| Medhurst, Martin J. |
| Series title: | Rhetoric and Public Affairs Ser. |
| ISBN: | 978-0-87013-340-4 |
| Publication Date: | Apr 1994 |
| Publisher: | Michigan State University Press
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| Book Format: | Hardback |
| List Price: | USD $44.95 |
Book Description:
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This volume paints a revisionist portrait of Dwight Eisenhower as a strategic communicator who was highly involved in the series of crises that characterized his administrations. As a consummate cold warrior, Eisenhower understood that words, images, perceptions, and the shaping of attitudes were central to the ongoing battle with the Soviet Union. Examining both foreign and domestic crises, Eisenhower's War of Words reveals a chief executive who was always...
More Description
This volume paints a revisionist portrait of Dwight Eisenhower as a strategic communicator who was highly involved in the series of crises that characterized his administrations. As a consummate cold warrior, Eisenhower understood that words, images, perceptions, and the shaping of attitudes were central to the ongoing battle with the Soviet Union. Examining both foreign and domestic crises, Eisenhower's War of Words reveals a chief executive who was always thinking, planning, and looking for the opportune moment to strike.