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El Mito de la Excelencia

Los Consumidores en Esta Etapa de Cambio Permanente

El Mito de la Excelencia( )
Author: Crawford, Fred
ISBN:978-84-95787-20-0
Publication Date:Jan 2004
Publisher:Empresa Activa
Book Format:Hardback
List Price:USD $21.95
Book Description:

Book Details
Pages:304
Detailed Subjects: Business & Economics / Marketing / Research
Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):5.75 x 9 Inches
Author Biography
Crawford, Fred (Author)
Fred Crawford is executive vice president & global sector leader of Cap Gemini Ernst & Young's consumer products retail & distribution consulting practice. Crawford lives in New York City.

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