Electronic Media Programming Strategies and Decision Making |
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| Author:
| Carroll, Raymond L.
Davis, Donald M. |
| Series title: | McGraw-Hill Series in Mass Communication |
| ISBN: | 978-0-07-010298-9 |
| Publication Date: | Dec 1992 |
| Publisher: | McGraw-Hill Higher Education
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| Imprint: | McGraw-Hill Humanities, Social Sciences & World Languages |
| Book Format: | Hardback |
| List Price: | USD $56.50USD $74.38 |