Elgar Encyclopedia of Consumer Behavior |
|
| Author:
| Hofstetter, Reto
Tomczak, Torsten |
| Editor:
| Gollnhofer, Johanna |
| Series title: | Elgar Encyclopedias in Business and Management Ser. |
| ISBN: | 978-1-80392-626-1 |
| Publication Date: | Jun 2024 |
| Publisher: | Edward Elgar Publishing, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $255.00 |
Book Description:
|
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.