Emerging Frontiers Within B2B Marketing: Undertanding Customer Needs and Managing the Customer Experience |
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| Author:
| Rich, Michael |
| Editor:
| Rich, Michael |
| ISBN: | 978-1-282-69931-1 |
| Publication Date: | Jan 2010 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Ebook |
| List Price: | USD $199.00 |
Book Description:
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The papers in this e-book span a broad collection of B2B ideas and approaches, but come from the same source; the Center for Business and Industrial Marketing (CBIM)'s academic workship, which is located in Georgia State University in Atlanta.
The papers in this e-book span a broad collection of B2B ideas and approaches, but come from the same source; the Center for Business and Industrial Marketing (CBIM)'s academic workship, which is located in Georgia State University in Atlanta.