Emerging Multiplicity Integration and Responsiveness in Asian Business Development |
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| Author:
| Söderman, Sten
Söderman, Sten |
| ISBN: | 978-0-230-62501-3 |
| Publication Date: | Jan 2006 |
| Publisher: | Ebsco Publishing
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| Book Format: | Ebook |
| List Price: | USD $125.00 |
Book Description:
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New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.
New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.