Employer Branding Case Studies and Comments from Industry Professionals |
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| Author:
| Davies, Hugh |
| ISBN: | 978-1-74284-134-2 |
| Publication Date: | Jan 2012 |
| Publisher: | ReadOnTime
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| Book Format: | Paperback |
| List Price: | USD $15.96 |
Book Description:
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The idea that a company only needs to offer a monthly cheque and an annual bonus (if you¿re lucky!) to guarantee some kind of loyalty is so short-sighted, it¿s untrue. The reason why I stay with BP is that they have a more sophisticated view of what ¿value¿ actually means to me. Value is not just about pay parity; it¿s about flexibility, it¿s about understanding, and it¿s about seeing the person not just as a unit of production, but as a person who wants to be the best they can be -...
More DescriptionThe idea that a company only needs to offer a monthly cheque and an annual bonus (if you¿re lucky!) to guarantee some kind of loyalty is so short-sighted, it¿s untrue. The reason why I stay with BP is that they have a more sophisticated view of what ¿value¿ actually means to me. Value is not just about pay parity; it¿s about flexibility, it¿s about understanding, and it¿s about seeing the person not just as a unit of production, but as a person who wants to be the best they can be - not just the best professional, but the best colleague, the best leader, the best husband and the best father. My loyalty comes not through cash, but through empathy.