Empowering Rural Women Micro-Enterprise Through Achievement Motivation |
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| Author:
| Wadhera, Kiron
Koreth, George |
| ISBN: | 978-81-321-0692-0 |
| Publication Date: | Jan 2012 |
| Publisher: | SAGE Publications, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $32.00 |
Book Description:
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Rural Women′s Road to Empowerment provides original research on poor, rural women micro-entrepreneurs, whose achievement-motivation has been rigorously measured. This pioneering study establishes a clear relationship between presence/absence of achievement-motivation and the success/failure of these women in sustaining their enterprises. Authors Kiron Wadhera and George Koreth also describe in detail a replicable and scalable "cash-less" material loan model...
More DescriptionRural Women′s Road to Empowerment provides original research on poor, rural women micro-entrepreneurs, whose achievement-motivation has been rigorously measured. This pioneering study establishes a clear relationship between presence/absence of achievement-motivation and the success/failure of these women in sustaining their enterprises. Authors Kiron Wadhera and George Koreth also describe in detail a replicable and scalable "cash-less" material loan model developed by the NGO Asian Centre for Organisation Research and Development (ACORD) for rural women micro-entrepreneurs, which can be used effectively to solve some of the problems related to rural backwardness.