Encyclopedia of Major Marketing Strategies |
|
| Author:
| Miskelly, Matthew |
| Series title: | Encyclopedia of Major Marketing Campaigns Ser. |
| ISBN: | 978-1-4103-8934-3 |
| Publication Date: | Mar 2019 |
| Publisher: | Cengage Gale
|
| Book Format: | Hardback |
| List Price: | USD $753.00 |
Book Description:
|
Encyclopedia Of Major Marketing Strategies (formerly Encyclopedia of Major Marketing Campaigns) explores 100 major marketing strategies for some of the top global and emerging brands and social movements from 2015-2018. Entries profile major product/service, mobile app, social media, brand development, packaging, and other media strategies. Each essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome. Essays are aligned to...
More DescriptionEncyclopedia Of Major Marketing Strategies (formerly Encyclopedia of Major Marketing Campaigns) explores 100 major marketing strategies for some of the top global and emerging brands and social movements from 2015-2018. Entries profile major product/service, mobile app, social media, brand development, packaging, and other media strategies. Each essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome. Essays are aligned to the strategic marketing framework ensuring that the marketing strategies can easily be utilized in an academic environment as case studies, or illustrative examples often times described as "war stories" by professors.'