Entrepreneur Magazine Complete Guide to Integrated Marketing |
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| Author:
| Smith, Jeanette |
| Series title: | Entrepreneur Magazine Ser. |
| ISBN: | 978-0-471-12439-9 |
| Publication Date: | Aug 1996 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $49.95 |
Book Description:
|
Coordinating four key marketing methods for stronger and more cost-effective communication It2s a technique called integrated marketing, and while not many people know what it is, savvy marketers know that it works.
Coordinating four key marketing methods for stronger and more cost-effective communication It2s a technique called integrated marketing, and while not many people know what it is, savvy marketers know that it works.