Entrepreneurial Marketing Sustaining Growth in All Organisations |
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| Author:
| Chaston, Ian |
| ISBN: | 978-1-137-50090-8 |
| Publication Date: | Nov 2015 |
| Publisher: | Bloomsbury Publishing Plc
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| Imprint: | Red Globe Press |
| Book Format: | Paperback |
| List Price: | USD $79.95USD $79.95 |
Book Description:
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Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this book applies entrepreneurial marketing to all sizes of organisation, from large firms to SMEs. The 1st edition was one of the first books to tackle entrepreneurial marketing; now, the new edition will take a fresh look at the subject.
Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this book applies entrepreneurial marketing to all sizes of organisation, from large firms to SMEs. The 1st edition was one of the first books to tackle entrepreneurial marketing; now, the new edition will take a fresh look at the subject.