Entrepreneurial Marketing Global Perspectives |
|
| Editor:
| Sethna, Zubin
Jones, Rosalind
Harrigan, Paul |
| Series title: | 0 |
| ISBN: | 978-1-78190-787-0 |
| Publication Date: | Jul 2013 |
| Publisher: | Emerald Publishing Limited
|
| Book Format: | Digital download |
| List Price: | USD $103.99 |
Book Description:
|
This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.
This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.