Entry Mode (B) The Simpsons |
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| Author:
| Kennedy, Robert
Koenig, Cynthia |
| ISBN: | 978-1-61674-139-6 |
| Publication Date: | May 2009 |
| Publisher: | William Davidson Institute At The University of Michigan, The
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| Book Format: | Paperback |
| List Price: | USD $20.00 |
Book Description:
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Twenty years after its television debut, the animated series 'The Simpsons' is still going strong. This mini-case profiles the Fox Broadcasting Company's success with merchandise licensing, an area that has proved to be an unexpected cash cow.
Twenty years after its television debut, the animated series 'The Simpsons' is still going strong. This mini-case profiles the Fox Broadcasting Company's success with merchandise licensing, an area that has proved to be an unexpected cash cow.