Ernest Dichter and Motivation Research New Perspectives on the Making of Post-War Consumer Culture |
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| Editor:
| Schwarzkopf, Stefan
Gries, Rainer |
| ISBN: | 978-0-230-53799-6 |
| Publication Date: | Aug 2010 |
| Publisher: | Palgrave Macmillan Limited
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| Imprint: | Palgrave Macmillan |
| Book Format: | Hardback |
| List Price: | USD $109.99 |
Book Description:
|
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualises Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualises Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.