Essentials of Advertising |
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Author:
| Cluley, Robert |
ISBN: | 978-0-7494-7840-7 |
Publication Date: | Feb 2017 |
Publisher: | Kogan Page, Limited
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Book Format: | Ebook |
List Price: | USD $45.99 |
Book Description:
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Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, plus the way it is perceived by different industries.
Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, plus the way it is perceived by different industries.