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Essentials of Advertising Strategy
Essentials of Advertising Strategy
(
)
Author:
Schultz, Don E.
Tannenbaum, Stanley I.
Allison, Anne
ISBN:
978-0-07-139263-1
Publication Date:
Jan 1996
Publisher:
McGraw-Hill/Contemporary
Book Format:
Ebook
List Price:
USD $29.95
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Book Details
Detailed Subjects:
Business & Economics / Advertising & Promotion
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