| Essentials of Contemporary Advertising | | | Author:
| Arens, William F.
Schaefer, David
Weigold, Michael F. | | ISBN: | 978-0-07-338097-1 | | Publication Date: | Apr 2008 | | Publisher: | McGraw-Hill Higher Education
| | Imprint: | McGraw-Hill/Irwin | | Book Format: | Paperback | | List Price: | USD $136.00USD $181.33 | Book Description:
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