Essentials of Entrepreneurship and Small Business Management |
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| Author:
| Scarborough, Norman M.
Wilson, Doug
Zimmerer, Thomas |
| ISBN: | 978-0-13-610959-4 |
| Publication Date: | Jan 2010 |
| Publisher: | Prentice Hall PTR
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| Imprint: | Prentice Hall |
| Book Format: | Paperback |
| List Price: | USD $182.67 |
Book Description:
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For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, "hands on" approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success. The sixth edition keeps pace with the fast-growing...
More Description For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.
The tools to launch a new venture and the knowledge for entrepreneurial success.
With a practical, "hands on" approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.
The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.