Essentials of Marketing |
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Author:
| Brassington, Frances Pettitt, Stephen |
ISBN: | 978-1-283-97088-4 |
Publication Date: | Feb 2013 |
Publisher: | Pearson Books
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Book Format: | Ebook |
List Price: | USD $379.92 |
Book Description:
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Accessible to students with no prior study of Marketing and from all different backgrounds Brassington Essentials is a fun, up to date and interesting introduction to Marketing. The book has a great feel, full of large colour photos and frequent interesting cases from brands you will recognise, often with thought-provoking content that is relevant to the reader and accompanied by leading-edge online learning supports in the MyMarketingLab.Like Brassington s "Principles of Marketing,"...
More DescriptionAccessible to students with no prior study of Marketing and from all different backgrounds Brassington Essentials is a fun, up to date and interesting introduction to Marketing. The book has a great feel, full of large colour photos and frequent interesting cases from brands you will recognise, often with thought-provoking content that is relevant to the reader and accompanied by leading-edge online learning supports in the MyMarketingLab.Like Brassington s "Principles of Marketing," this essentials text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, "Essentials of Marketing" is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing."