| Essentials of the Promotional Mix | | | Author:
| Wolfe, Harry Deane
Twedt, Dik Warren | | ISBN: | 978-0-390-95621-7 | | Publication Date: | Jan 1970 | | Publisher: | Prentice Hall PTR
| | Imprint: | Appleton-Century-Crofts | | Book Format: | Hardback | | List Price: | Contact Supplier contact
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