Ethical Branding and Marketing Cases and Lessons |
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| Editor:
| Gringarten, Hagai
Fernández-Calienes, Raúl |
| Series title: | Routledge Advances in Management and Business Studies |
| ISBN: | 978-0-429-80934-7 |
| Publication Date: | Apr 2019 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $54.95USD $190.00USD $190.00 |
Book Description:
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The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.
The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.