European Business An Issue-Based Approach |
|
| Author:
| Welford, Richard
Prescott, Kate |
| ISBN: | 978-0-273-03695-1 |
| Publication Date: | Aug 1992 |
| Publisher: | Pitman Publishing
|
| Book Format: | Paperback |
| List Price: | USD $52.50 |
Book Description:
|
Written for students of European and international business, this text addresses the present and likely future issues facing the players in European business. Amongst the areas covered are competition policy, workplace issues, marketing strategies for Europe and Europe in the world economy.
Written for students of European and international business, this text addresses the present and likely future issues facing the players in European business. Amongst the areas covered are competition policy, workplace issues, marketing strategies for Europe and Europe in the world economy.