European Casebook on Business Alliances |
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| Author:
| Greenwood, Justin |
| Series title: | The European Casebook Series on Management |
| ISBN: | 978-0-13-338039-2 |
| Publication Date: | May 1995 |
| Publisher: | Prentice Hall PTR
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| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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Provides comprehensive, up-to-date material at a time of considerable development of EU level business alliances. The cases in this book are drawn from a variety of sectors and levels of business, where alliances are directed at achieving corporate political ends, such as the regulation and promotion of industrial policy. These case studies challenge some of the orthodoxies that have begun to emerge on the subject. The casebook is complementary to the "European Casebook on Cooperative...
More DescriptionProvides comprehensive, up-to-date material at a time of considerable development of EU level business alliances. The cases in this book are drawn from a variety of sectors and levels of business, where alliances are directed at achieving corporate political ends, such as the regulation and promotion of industrial policy. These case studies challenge some of the orthodoxies that have begun to emerge on the subject. The casebook is complementary to the "European Casebook on Cooperative Strategies" by Johan Roos.