Event Portfolio Management Theory and Methods for Event Management and Tourism |
|
| Author:
| Antchak, Vladimir
Ziakas, Vassilios
Getz, Donald |
| Series title: | Events Management Theory and Methods Ser. |
| ISBN: | 978-1-911396-93-2 |
| Publication Date: | Sep 2019 |
| Publisher: | Goodfellow Publishers, Limited
|
| Book Format: | Ebook |
| List Price: | USD $60.00USD $132.00 |
Book Description:
|
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.