Events Feasibility and Development |
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| Author:
| O'Toole, William |
| Series title: | Events Management Ser. |
| ISBN: | 978-0-08-094059-5 |
| Publication Date: | Dec 2010 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $54.95 |
Book Description:
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Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?.
With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From...
More Description
Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?.
With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:
- the process of creating a feasibility study
- events forecasting models and cost/benefit analysis
- types of events (exhibitions, sports, festivals) and their benefits and returns
- project management tools for measuring return on investment.
Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources.