Events MISmanagement Learning from Failure |
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| Editor:
| Brown, Tim
Fletcher, Tom
Gaston, Lindsey
Higson, Phil |
| ISBN: | 978-1-915097-11-8 |
| Publication Date: | May 2022 |
| Publisher: | Goodfellow Publishers, Limited
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| Book Format: | Paperback |
| List Price: | USD $60.00 |
Book Description:
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A unique text that looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.
A unique text that looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.