Excellence in Business Communication |
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| Author:
| Bovee, Courtland
Thill, John |
| ISBN: | 978-0-13-519218-4 |
| Publication Date: | Jan 2019 |
| Publisher: | Pearson Books
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| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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For business communication courses.
Sharpen your professional communication skills
Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping students hone and develop essential communication skills.
With the rise of intelligent communication technology, the 13th Edition examines...
More Description
For business communication courses.
Sharpen your professional communication skills
Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping students hone and develop essential communication skills.
With the rise of intelligent communication technology, the 13th Edition examines the most significant and recent technology-related changes affecting the business world.
Hallmark features of this title
- Contemporary techniques and an emphasis on business-English improvements help students succeed. The text presents the full range of on-the-job skills that today's communicators need, from writing conventional printed reports to using the latest digital, social, mobile and visual media.
- A unique pedagogy and presentation of practices include the 9 compositional modes required to succeed with digital and social media, and a proven 3-step (Plan>Write>Complete) process, showing students how to move a project forward.
- Learn More boxes connect students with online media items that complement the text's coverage with additional examples and valuable insights.
New and updated features of this title
- NEW: 16 On-the-Job Chapter-Opening Vignettes and End-of-Chapter Simulations show students how professionals apply the skills they're reading about.
- REVISED: 71 Annotated Model Documents illustrate specific concepts, making it easier to see the changes made to transform ineffective messages into effective ones.
- 300 NEW: Realistic exercises, activities, and cases let students practice vital skills and put newfound knowledge to immediate use.
- NEW: Coverage of the latest business communication concepts and techniques includes augmented writing tools, résumé bots, and more.
- UPDATED: Streamlined coverage of report writing and production makes it easier for students to follow and understand the information in the text.
- NEW: Double the coverage of interpersonal communication helps students develop their listening, nonverbal communication, conversational, business etiquette, etc. skills.