Exceptionalize It

WHY IS BEING EXCEPTIONAL SO IMPORTANT NOW?The answer is quite simple. You have no other choice. Meeting expectations is no longer sufficient. Doing your job is not a reason to keep you as an employee. Customers expect exceptional experiences. Managers demand exceptional performances. And ultimately, your commitment to excellence requires it.Exceptionalize IT!(tm) is a manifesto of how to rise up to the exceptional performance within organizations and us as individuals. It is a...
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WHY IS BEING EXCEPTIONAL SO IMPORTANT NOW?The answer is quite simple. You have no other choice. Meeting expectations is no longer sufficient. Doing your job is not a reason to keep you as an employee. Customers expect exceptional experiences. Managers demand exceptional performances. And ultimately, your commitment to excellence requires it.Exceptionalize IT!(tm) is a manifesto of how to rise up to the exceptional performance within organizations and us as individuals. It is a wake-up call to stop accepting mediocrity and average performance; to stop simply talking about what we should do and instead start doing those things. These pages will be a mirror that may reveal inconvenient truth. While respecting your achievements to date, staying relevant requires you to constantly examine the simple question: Are you Exceptional?Book Endorsements"Exceptionalize It(tm)" is a call to action and reaffirmation for anyone interested in growing revenues, profits, loyalty and advocacy...through an engaged team and organization that is focused on consistently delivering a best-in-class customer experience.-Hendrik Hynekamp, General Manager Customer Experience, Mercedes-Benz USAExceptionalize It! provides exceptional insights into what it takes to become customers' first choice. The lion's share of customers' wallets goes to those firms that customers believe are exceptional. This book is a must read for any manager determined to be number 1.Timothy Keiningham, Ph.D., Global Chief Strategy Officers, Ipsos Loyalty, and bestselling author of Why Loyalty MattersAbout The AuthorOne of the world's authorities on customer experience and customer-centric transformation, Lior Arussy delivers results. His strategic framework converts organizations from product to customer-centricity.Arussy is the founder of Strativity Group, a global customer experience research and consulting firm, which helps clients create delightful customer experiences and execute profitable customer strategies. Arussy grew the company from his garage to a multi-national professional firm with offices in the US, Australia, Canada, England, Germany, Latin America, Norway, Spain and Turkey.Among his clients are FedEx, Mercedes-Benz, Capital One, Royal Caribbean Cruise Lines, Royal Mail, Sage, Honeywell and Gaylord Hotels. His work has impacted 200 million customers and 300,000 employees.