Experiencing Design The Innovator's Journey |
|
| Author:
| Liedtka, Jeanne
Hold, Karen
Eldridge, Jessica |
| ISBN: | 978-0-231-19426-6 |
| Publication Date: | Jul 2021 |
| Publisher: | Columbia University Press
|
| Imprint: | Columbia Business School Publishing |
| Book Format: | Hardback |
| List Price: | USD $29.95 |
Book Description:
|
Individuals become design thinkers by experiencing design. Drawing on decades of researching and teaching design thinking to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey.
Individuals become design thinkers by experiencing design. Drawing on decades of researching and teaching design thinking to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey.