Explorations in Consumer Culture Theory |
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Editor:
| Fischer, Eileen Sherry, John F. |
Series title: | Routledge Interpretive Marketing Research Ser. |
ISBN: | 978-0-415-77640-0 |
Publication Date: | Jan 2009 |
Publisher: | Routledge
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Book Format: | Hardback |
List Price: | USD $195.00 |
Book Description:
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This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characterize the individual's relationship with the market.
This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characterize the individual's relationship with the market.